diff --git a/create-image.sh b/create-image.sh
index 0a6d115..19bb743 100755
--- a/create-image.sh
+++ b/create-image.sh
@@ -43,3 +43,7 @@ else
     >&2 echo "$0: ${APPLIANCE_NAME}"
     exit 1
 fi
+
+if [[ -n "$1" ]]; then
+    chown "$1":"$1" -vR "${APPLIANCE_NAME}"
+fi